WE ARE PR & MARKETING, OPTIMIZED
WE CREATE DESIRE
WE LOVE DATA
WE’RE NERDY LIKE THAT
We use deep consumer insight, reams of consumer data, a touch of magic sauce and our Fortune 500 marketing experience to develop beautiful brand strategy, ROI-focused demand generation creative and integrated PR for beauty, health, pharmaceutical and wellness brands. In essence, we create desire. Our New York PR team and our West Coast marketing teams have proven that we can consistently better position products and increase conversion rates for our clients. Whether brick and mortar or online eCommerce, we are a one stop shop to differentiate and elevate your brand.
We have access to the latest research data on target audience purchase behaviors and drivers. We know them inside and out. What they do. How they think. And, more importantly, why they buy.
With an award-winning beauty product formulator on staff, we are able to help you with beauty product formulations as well as full packaging design support.
Our creative talent all are rock stars. Each has had over 15 years of industry experience at the top agencies in the world. Their years of big agency experience and insight makes cracking the brand code an engaging and interactive process.
Once our brand is developed and the creative launch package complete the Media team secures placements for online display communications as well as print and TV (if in the plan). Then all creative is trafficked to appropriate sources. Campaign analytics are continually monitored and optimizations take place to both creative and messaging to achieve highest ROI. Our New York PR team integrates and works closely with our brand teams to ensure a consistent face and voice in the marketplace from paid through earned and owned media. We’re a one-stop shop to launch and manage brand communications.
A recent study on Boomer women indicated that over 50% of them fail to notice beauty PR or new beauty product introductions
“Your ideas and strategies for making us a leader in the Natural Products Industry and introducing our products to celebrities and top Hollywood makeup artists were brilliant!”
“There aren’t enough superlatives to describe Russell and his team at Hot Stone. They are titians in their field–they’ve done it all! Uber-brilliant with their concepts, incredibly easy to work with through the process…and the creative delivery is, as our team says, *off planet*. Russell has helped me keep this startup on course, on message, and on schedule. There is absolutely no way I could have done it with him and his amazing team.”
“Hot Stone Communications has taken our small business idea and expanded it to something we never dreamed of. I highly recommend them.”
Everything you need to get your brand developed and into the market...intelligently
WHAT WE OFFER
WHAT WE OFFER
WHAT WE OFFER
Thinkers. Dreamers. Doers. Artists. Convention challengers.
Her award-winning design and creative direction for clients and agencies such as FCB/LA, Dailey & Associates/LA, McCann/SF, DDB Needham/LA, JWT/SF, Disney, Universal Studios, HBO, Mazda, Honda, PG&E, Princess Cruises, Mattel Toys, Nestle, C & C Vintners, Escova Salon, Redken, Levi’s, American Eagle Outfitters, Cigna Healthcare have garnered many kudos and industry awards including: One Show, Clio, Art Directors Club of New York, John Caples International Advertising Festival of New York, Web Magazine, Addy, and a Best of Pro Bono/Adweek mention (for a television campaign featuring Chevy Chase as a revered “Garbage Guru”).
With a BFA in Advertising and Design from The University of Michigan School of Art (as well as a near minor in English Literature), Madeleine enjoys the turn of a phrase as well as a finely-tuned,strategic, arresting design. Always in search of a compelling, breakthrough idea for her clients, she combines both written and art direction skills in her work as a Creative Director for Hot Stone Communications.
Why Does Your Brand Wait Until :29 to Show Up in Your :30? | Adweek http://t.co/S9NE2XlltX2 months ago
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